Supermarkets are currently enjoying wheeling out the celebrities to promote them. The ASDA ones feature stars such as James Nesbitt, Victoria Wood and Ian Wright working in their stores, while Morrisons happily have Alan Hansen or Nick Hancock singing their praises. Now Tesco have gone one better by roping in the newly-reformed Spice Girls to front their festive campaign. Sporty, Ginger, Baby, Scary and Posh filmed two adverts for the store, each earning a whopping £1million for their efforts.
In the pic, the girls lounge around surrounded by their gold discs, lots of champagne and some tasty finger food (which none of them will probably eat.) A source revealed: “It’s an amazingly lucrative deal for the girls, and Tesco are thrilled as it’s a real coup. The ads are very funny as the girls insisted it had to be a send-up.” The source was right, as the Tesco spokesman is thrilled: “We are thrilled to be working with the Spice Girls for our Christmas campaign. We feel that the new commercials really emphasise Tesco’s commitment to offer something different and exciting this Christmas.” The adverts will air during Coronation Street on November 12th.
[via The Press Association & The Sun]
